The Hummus Shop
OIDO Online Shop: Create your own. Built for food. Test it here.
Ordering and payment is done via www.MyOwnShopOIDO.com.

Lack of price transparency in e-commerce:

A Comparison of Last.app, Shopify, and OIDO

Anyone looking to open an online store today is faced with a bewildering array of providers. A closer look reveals a complex web of commissions, monthly fees, app costs, and payment fees that can quickly overwhelm even experienced merchants.

In this post, I compare three different approaches, including the often-overlooked payment processing costs and the new, detailed pricing structures.

The direct comparison: What is the true cost?

Scenario: €10,000 monthly revenue, 200 orders, average cart value €50



    

        Platform

        Base price   

        Platform
commission		
        Order
Fees		
        Payment
Costs		
        Total
monthly		
    


    

    

    Last.app
Starter		
    50 €
    from €440
(4% + €0.20)   		
    25
(100 × €0.25)   		
    N/A
    from €515




    Last.app
Growth		
    $95
    from €440
(4% + €0.20)   		
    0
    N/A
    from €535


        
        

            Shopify
Basic		
            €36
            €200
(2%)   		
            0
            €270
(2.1% + €0.30)   		
            €506
        

        

            Shopify
Grow		
            €105
            €100
(1%)		
            0
            €240
(1.8% + €0.30)   		
            €445
        

        

            OIDO
Online Store  		
            €48
            0
            0
             €200
(1.5% + €0.25)   		
            €248

Total cost as a percentage of revenue


    
        

            Platform   
            Total costs as a percentage   
        

    
        
            

                Last.app Starter
                5.15%

            

                Last.app Growth
                5.06%
            

            

                Shopify Basic
                5.06%
            

            

                Shopify Advanced
                4.45%
            

            

                OIDO Online Store  
                2.48%

The true costs lie in the total

There is no one-size-fits-all “best” solution—it depends on your business model:

Last.app Starter might be a good fit for merchants with low order volumes (under 100 orders/month). With higher volumes, the additional order fees become a significant factor.

Shopify remains the choice for businesses willing to pay extra for customizations via third-party apps. The double commissions (platform + payment) plus extension app costs make Shopify an expensive provider.

Oido-onlineshop.com is ideal for merchants who value cost transparency. The commission-free service is a decisive advantage.

Before you decide:

  1. Calculate your actual total costs – platform + payment + apps + order fees
  2. Check which features you really need – not all extension apps are necessary
  3. Consider your order volume – with Last.app, the 100-order limit becomes critical
  4. Pay attention to payment fees – these often account for up to 50%+ of total costs
  5. Consider the initial investment – costs for deployment, setup, and launch vary widely: from €0 with OIDO to €500 for remote deployment with Last.app, up to Shopify’s recommendation to hire a web agency, which can run into the five-figure range.

Unfortunately, transparency in e-commerce is still the exception. Often, the information on providers’ websites does not offer enough detail to calculate the true total costs.

Note: Prices and terms are subject to change. Payment fees vary by country, currency, and card type. Check the latest information directly on the respective platforms before making a decision.