In the centre of The Hague in the Netherlands, Ken Hardy and Jur van Hoorn run the American Baking Company, a bakery offering fine American cakes, pies and pastries. Ken and Jur supply very different customer groups with different products and terms: They sell to business customers such as café bars throughout Holland on delivery note and monthly invoice, and offer private customers a click-and-collect solution with payment when ordering.
You can view the American Baking Company's range for private customers here
Jur scans his customer's QR code to check the order.
Personalised offer for business customers
ABC provides its business customers with personalised QR codes. Without registration or login, they can access their individual offer and order online immediately.
A customer picks up her pre-ordered cake at the Amerikan Baking Company in The Hague.
Private customers
On the homepage, customers are greeted directly with ABC's offer for private customers. OIDO offers numerous options, including size, type of frosting, text on the cake and a selection of coloured sprinkles. This saves Ken and Jur a lot of queries by phone or email. For private customers, payment upon ordering provides security for both sides. Customers can choose their own pick-up time. The QR code on the customer receipt is used to identify the customer when the order is handed over.
OIDO-TEAM
With the OIDO order + pay system, American Baking Company has digitised its traditional B2B business process in a short period of time, simplified the particularly time-consuming sales process to private customers, especially in order acceptance, and expanded its capacity.
Would you prefer to see OIDO in action? Simply arrange a consultation appointment via video conference with our team.