Blog in shop feature
The blog in shop feature offers an easy way to address customers personally, build trust and provide flexible information. Insights, for example into production processes, strengthen customer loyalty and visibility in the digital space.
Initial situation
Many restaurants and retailers are faced with the task of not only informing their customers about products and promotions, but also offering them added value and a stronger connection to the company.
The classic product presentation in an online shop is often not enough. Content such as news, tips, recipes, background stories or seasonal topics is usually published on separate websites, social media or not at all.
This separation makes customer communication more difficult, wastes potential in the area of customer loyalty and also has a negative impact on visibility in search engines (SEO) – the shop is harder to find.
Objective
- Strengthen customer loyalty with exciting, informative and entertaining content directly in the shop.
- Increase the length of time users spend in the online shop and the return rate.
- Simplify customer communication: Direct information about promotions, events, products or company news.
- Increase sales through storytelling and soft advertising impulses.
- Integration instead of fragmentation: Concentration of all relevant content in one digital location.
Solution through functionality
The OIDO online shop contains a fully integrated blog module with the following functions:
- Easy creation and management of posts: Operators can quickly and conveniently write, illustrate and publish new articles.
- Wide range of content possible: From offers and seasonal promotions to recipe ideas, background reports and event announcements.
- Automatic integration into the shop navigation: Blog posts are easy for visitors to find; new posts can be highlighted automatically.
Setting up the blog function:
Results & effects
Increased customer loyalty: Customers receive interesting content on a regular basis, encouraging them to visit the shop more often.
Longer dwell time: Blog content has been proven to keep users in the online shop longer and engage them more intensively with the offering.
Increased sales: Linked products and offers are specifically promoted through blog recommendations, which increases the willingness to buy.
Faster and more personal communication: Information about new products, changes or events reaches the target group directly and immediately.
Effective differentiation: A well-maintained blog provides a competitive advantage through personality, credibility and consulting expertise.
Would you prefer to see OIDO in action? Simply arrange a consultation appointment via video conference with our team.
